Our Story

Southern charm is is an Asheville original boutique located in the historic heart of downtown, Asheville, NC, on Haywood Street. We carry all the latest fashion trends, focusing on cozy fabrics, and including affordable clothing made in the USA.

Look Charmed is a trendy fashion boutique located on historic Flagler Avenue in New Smrya Beach, FL. Our boutique is known for the softest, most stylish and comfortable clothing ever, at prices you want to pay! Plus fabulous jewelry, accessories, handbags and hats. All of this, and within walking distance to the beach too!

 

Hello Friends,  We love fabulous clothes with unique detail, and great wardrobe building basics traveling to fashion shows and garment districts to hand pick out the "softest clothes on earth." focusing on finding great quality clothing at the best price!

We love helping people feel great with style! Contact us anytime for any advice. Make sure to check out our facebook page for the latest styles, fit videos and live shows: 

https://www.facebook.com/lookcharmed/

https://www.facebook.com/southerncharmavl/

Our most asked question is why two locations?! Life has a funny way sometimes of prompting you to follow your dreams, and while the mountains of NC are absolutely beautiful, we always wanted to live by the sea. Now we're so blessed to be able to travel from the mountains to the sea and enjoy them both! 

Thank you for stopping by, and we hope you find something you love!

XXoo

Dana, Rebecca & Zoe